Category Archives: Uncategorized

New Year, New Opportunities

Just about a year ago, as we were entering “Insurance Careers Month” in February 2019, I shared “my career story” as part of an overall theme for the month.  The unfortunate reality is that risk management and insurance careers suffer from unfair, stereotypical stigmas which cause young people to shun the industry.  For those of us fortunate to have built successful careers in the field, sharing our genuine, compelling career stories is a powerful way to combat the stigmas.

A colleague shared the following brief article which does an excellent job of acknowledging some of the stigmas, and then overcoming them by describing the author’s own career experience.  Please enjoy the article (

And if you’re a risk and insurance professional, young or old, be bold enough to share your own story.  I know it’s a good one.

Scholarships are Worth the Effort


Industry leaders often ask me what they can do to help our risk management and insurance program and its students.  Occasionally, before I can even answer, they jump to the assumption that scholarship funding must be at the top of the list.  While I never want to discourage any offers of financial assistance for RMI students, my typical response to this assumption is, “Well, uh, actually there are plenty of scholarships available to RMI students.  We need to convince the students to apply.”  At this point, I am usually met with a blank looking face and rapidly blinking eyes.  The non-verbal communication conveyed by this look is, “What? I’m confused.  Are you kidding me?”

Earlier this year, Money magazine profiled Christopher Gray who applied for hundreds of scholarships as a homeless high school student and won more than $1 million in scholarships.  Mr. Gray went on to co-found Scholly, a scholarship search engine app.  Clearly, his diligence and persistence paid off.  In the article linked to above, Mr. Gray offered four scholarship tips that I will summarize:

  1. Know yourself
  2. Don’t stop applying
  3. Optimize your time
  4. Every award counts

The truth is that scholarships require some effort, as they should.  If someone is going to give a student “free money” to pay for tuition or other school-related costs, the recipient should be willing to complete an application and write a coherent if not compelling essay to justify themselves as a deserving recipient.  For reasons that continue to mystify, too many students seem to view the scholarship application process as “too much of a hassle.”

Ferris State’s RMI program website includes a page listing scholarship opportunities worth thousands of dollars.  I am certainly not opposed to adding more entries to this list, but what I really need is to add more students who are actively applying for those scholarships already on the list.

If you know a young person searching for a degree/career direction, tell them about your wonderful experiences in the risk management and insurance industry.  They need to hear our stories.  And then, they need to be encouraged to put in the effort to pursue the vast scholarship opportunities for financial assistance to launch their RMI career.  It’s there… waiting for them.  Help me push them across the threshold.

Back to School – 2019 edition

Football training camps are open, back-to-school items and dorm room supplies are on sale, and daylight is shrinking.  It must be time for autumn semester classes to begin.  Well, almost.

This is “welcome back” and faculty kickoff week at Ferris State, filled with meetings and final course preparations.  A week from today, classrooms will again be full of eager college students and enthusiastic faculty.  But that does not imply that students and faculty have been doing nothing but windsurfing and playing golf all summer.  Many students took summer classes, and worked at internships or other jobs.  Many faculty were teaching those summer classes, doing research/consulting work, and engaged in planning and administrative work throughout the summer.

Personally, I am as enthusiastic as I’ve ever been for the autumn semester to get underway.  The enrollment momentum for the Ferris State RMIN program remains positive, even in the face of demographic headwinds that are causing enrollment challenges for all of Michigan’s institutions of higher learning.  Career prospects for RMIN graduates remain strong and well above average.  Several great things are on my autumn radar screen.  Yes, it’s time for a tease…

The Ferris State Gamma chapter is looking to organize/sponsor 1-2 events that will be of interest to students and perhaps also industry professionals in the coming year.  Stay tuned.  Ferris RMIN students will again be attending multiple industry conferences and field trips.  Photos will be posted.  Emerging risks will take center stage in our studies.  Blog posts forthcoming.

Speaking of emerging risks, this humble blogger and RMIN faculty member has been paying particular attention to a couple of areas:  The development of blockchain technologies as a beneficial tool for risk management and insurance, and also the emergence of cannabis-related businesses (and risks) particularly here in Michigan.  Both of these rapidly changing topics will certainly merit attention in blog posts in coming weeks and months.  Stay tuned as I share my observations, opinions, and perhaps even the occasional useful insight.

Time to get back to my course preparation duties.  I can’t wait for the fun to begin.

-Dr. Brown

Sour Lemonade


We’ve endured an unseasonably hot Memorial Day weekend here in Michigan.  A nice, refreshing drink of lemonade would seem to be ideal for the early arrival of July-like heat.  Right on cue, my personal email inbox included a message from insurtech firm Lemonade this morning, announcing that their refreshing brand of homeowners and renters insurance is now available in Michigan!  Woohoo!

Being a naturally curious insurance geek, I took the bait and began navigating Lemonade’s “easy” process for obtaining a quote.  Indeed, it is easy.  A few clicks and without many mental cycles consumed on my part and I soon had my monthly premium quote.  Then again, loading a gun is easy.  In the case of a Lemonade insurance quote and a loaded gun, the real danger lies in what you do next.  The untrained and uninformed can do great unintentional damage to themselves and others.

Now hold on… Yes, I realize that no one is going to die from obtaining or acting on a Lemonade insurance quote.  The comparison to a loaded gun is purely metaphorical for the financial harm that can result from making naive insurance purchase decisions.  I am admittedly painting an extreme analogy here.  I also should point out that I am no insurtech neophyte.  My resume is replete with RMI technology consulting experience – so I am by no means anti-technology or anti-innovation, especially when it comes to the insurance industry.

So how did my Lemonade quote experience go?  As I said earlier, it was easy.  In fact, it was fun.  The results, on the other hand, were underwhelming and alarming.  After watching the Lemonade engine at work (it took only a few seconds to “crunch the numbers” as it checked various “municipal databases”), I noticed that it rated my property pretty low for fire protection.  And yet, I am only 2.5 miles from the fire station and have a fire hydrant literally in my front yard.  Lemonade also suggested an insurance limit to “reconstruct my home” that I know to be woefully inadequate.  It also suggested a liability limit of only $100,000.  Far less than I currently carry, and truthfully far less than any middle class homeowner should have in this litigious era.  All of this for a premium 75% higher than I currently pay for my much broader homeowners insurance policy with a well known A++ rated insurance carrier.

Yes, I can manually adjust Lemonade’s offered limits upwards, but the cost goes up accordingly.  How many unwitting Lemonade buyers would do that?  Most of the insurance consumers attracted to Lemonade’s simplicity and slickness are likely to accept the suggested limits, implicitly trusting Lemonade’s obviously flawed artificial intelligence to have their best interests at heart.  After all, Lemonade (unlike those greedy legacy carriers) is the insurance carrier with a heart and a social mission, right?  And how do I go about adding my trust as a named insured since the home is actually owned in the name of my trust?  It also looks like I can add my scheduled property (e.g., jewelry, electronics, collections), but it is clearly a more convoluted process.  Over the years, I have invested time in conversations with my insurance agent, asking questions and discussing coverage options in order to assemble insurance protections that fit my unique risk profile.  I have purchased coverages that others have not, and removed coverages that I did not need.  What the general public (and hype-laden insurtech startups) often misunderstand is that insurance is not a commodity and individual risk profiles are not cookie cutter.  You simply cannot automate the nuances away with artificial intelligence – at least not yet.  And Lemonade, for all its slickness, still has a long way to go.

In the meantime, Lemonade’s marketing hype preys on the blissfully ignorant  insurance-buying public (and smartphone-dependent Millennials in particular) who are lapping up (no pun intended) the Lemonade platitudes.   How many others “take the bait” and without having an insurance background as I do, they bought the Lemonade policy and left themselves insufficiently protected with inadequate limits and perhaps inadequate (or unnecessary) coverage?  If my experience is typical for Michigan, then perhaps the overpriced, inferior coverage result will prevent many from buying the Lemonade insurance product.  But perhaps my quote was an anomaly and other Michiganders are out there today, receiving attractive prices from Lemonade and switching their insurance protection without the benefit of any professional insurance knowledge or assistance – except for “Maya” the friendly and spunky automated “agent” in the Lemonade emails and website.  Sorry, Maya – your Lemonade is way too sour for me.


Back to School

We’re back.  Summer was great, but the academic year is officially underway and there is no shortage of events and topics to consider.  Of course, the devastation and tragedy brought about by Hurricane Harvey is heart-wrenching.  Coincidentally, it was almost exactly one year ago that I blogged about flood insurance and the Louisiana floods.  Harvey leads us back to many of the same issues that I wrote about last year.

Risk and insurance headlines continue to debate the future of auto insurance as the reality of driverless automobiles draws closer.  Cyber-security, ransomware, and data breaches still demand considerable risk management attention.  AIG has a new CEO with considerable industry chops and he’s already making big moves.  Drones are playing a large part in the claims process following Harvey.

Contrary to popular belief, risk and insurance is anything but boring.  These are just some of the weighty issues that Ferris State University RMI students will be exploring in the months ahead.  This is going to be fun.

RIMS 2017 – Here we come

Bright and early Sunday morning, I depart with four Ferris State RMI students to attend the 2017 RIMS Annual Conference in Philadelphia, Pennsylvania.  I confess that at this stage of my career – having endured 30 years of planes, trains, and automobiles – business travel has little appeal to me.  Yet, I am enthused to accompany four students to this very large and impressive industry event.

It’s difficult to convey the vast scope of the RMI industry within a classroom.   Some things just have to be experienced and witnessed firsthand.  The immensity of the RIMS conference, with its thousands of attendees and vast array of exhibitors that includes many household names of the insurance industry, certainly drives home the point with students.  The educational sessions show the students that there is much more for them to learn and a cornucopia of career opportunities awaiting them.

My first RIMS conference was 26 years ago, and I still learn something new every year.  I am truly excited for the opportunities awaiting my four students.  I know that they will meet new and interesting professionals at the conference events, learn of concepts that will spark their interest, generate new ideas for their careers and personal ambitions, and yes, have some fun.

It’s going to be a great week and I will relish the opportunity to watch my students take it all in.  It may even make the planes, trains, and automobiles tedium of business travel worthwhile.  Maybe.

Heads in the Sand

Are U.S. homeowners burying their heads in the sand when it comes to their homeowner’s insurance coverage?  A 2016 survey commissioned by Trusted Choice and the IIABA seems to suggest that they are.  The three big conclusions from the survey results are that many homeowners have inadequate insurance coverage for their loss exposures, do not understand the coverage they do have, and lack enough personal savings to cover the uninsured costs of a disaster that may force them from their homes for a month or more.

It seems that a large portion of homeowners have very high expectations for the homeowner’s insurance policies they are purchasing, and very limited understanding of what it will actually cover and to what extent.  This creates a false sense of security, which relieves the homeowner of any sense of urgency toward establishing their own savings plan to get through the uninsured or under-insured aspects of a disaster.

For example, many homeowners fail to understand the difference between replacement cost and actual cash value coverage, and blindly accept what is typically the default (and less expensive) option: actual cash value coverage. Similarly, many policies provide a limit for off-premises living expenses following a covered event, but that limit is usually only 10% of the dwelling limit.  That could be woefully inadequate if a homeowner had to live elsewhere for 2-3 months after a major fire or storm damage.  Lastly, flood insurance is not even considered by many homeowners who think it cannot happen to them or believe that they have no flood exposure.  Last year, I wrote about the Louisiana floods which included this amazing statistic for a state that has a long history of floods: “…more than half (55%) of the state’s residents living in high-hazard flood zones did not purchase flood insurance.  Even worse, 88% of those living in low-to-moderate hazard zones (which were affected by this particular flood) did not buy flood insurance.”

So what’s the problem here?  Are homeowners just burying their heads in the sand, and adopting the “ignorance is bliss” approach to their most valuable asset?  Or is the insurance industry not being diligent enough in our role as personal risk managers to these homeowners?  I know many insurance professionals who are very dedicated to their clients and genuinely want to make sure these clients are adequately protected.  But I also know that there are three harsh realities:  (1) There are only 24 hours in each day, (2) there are clients who simply don’t want to know (or pay), and (3) there are a minority of insurance agents who have stopped caring, probably as a function of the first two realities.

Therein lies the rub.  The limits of time and the limits of client interest/attention-span/willingness-to-pay can cause even the most dedicated insurance professional to become cynical.  We’ve all had clients who don’t want to understand.  It’s either too complex or too scary for them, and they mentally shutdown and hope for the best.  Many Americans are taking a similar approach to their retirement savings, but that’s another story.  Alternatively, some clients understand the coverage concepts and ramifications but then choose the cheaper coverage option. Better. At least they made an informed choice… or did they? Can we be sure that the client fully grasped the magnitude of the self-insured exposure they just accepted and have a plan in mind to prepare for it?  The TC/IIABA survey suggests otherwise because few take that next step of establishing personal savings to get them through the disaster costs that they just decided to self-insure.

As insurance professionals, we cannot just dismiss the results of the TC/IIABA survey as the symptoms of our clients putting their heads in the sand.  If they are putting their heads in the sand, it could be because we’re not doing our jobs as risk management advisors as well as we should be.  Perhaps we’re being too scary or ominous in our coverage explanations.  Perhaps our coverage terms are overly complicated.  Perhaps we’re being too cynical or too rushed in our client interactions.  My suggestion is that we take the survey results to heart, look in the mirror, and ask ourselves: How do we fix this?